How to Create and Manage Catalogs on WhatsApp Business


In the rapidly evolving digital age, WhatsApp Business has emerged as a cornerstone communication tool for many enterprises.

A primary feature offered by this platform is its capability to seamlessly create and manage product catalogs.

Within this guide, we shall delve deeply into the art of crafting and overseeing catalogs on WhatsApp Business.

By effectively leveraging this feature, you can enhance the visibility of your products, amplify customer engagement, and ultimately, augment sales. Let us now embark on the journey of exploration!

Steps for Crafting a Catalog on WhatsApp Business

Initiating a catalog on WhatsApp Business marks the crucial initial step toward amplifying exposure to your offerings among potential clientele. The following are the steps to undertake:

  1. Launch the WhatsApp Business Application: Ensure you are logged into your WhatsApp Business account.
  2. Select “Settings”: Tap the three-dot icon positioned at the top-right corner of the screen, then opt for “Settings” from the drop-down menu.
  3. Navigate to “Business Settings”: Within the settings menu, select the “Business Settings” option to access settings pertinent to your enterprise.
  4. Choose “Catalog”: Within the business settings, scroll down until you locate the “Catalog” option and tap on it.
  5. Incorporate Products: Tap the “Add New Item” button to commence incorporating products into your catalog. Here, you can upload product images and furnish them with names, descriptions, and prices.
  6. Categorize Products: If you possess an array of products, categorizing them can facilitate customer navigation through your catalog.
  7. Save Changes: Upon completing the addition of products, ensure to preserve your alterations by clicking the “Save” or “Done” button.

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Adding Products to the Catalog with Comprehensive Details

Following the establishment of your catalog on WhatsApp Business, the subsequent step entails appending products with comprehensive details to ensure customers receive ample information. The steps are as follows:

  1. Opt for “Add New Item”: On the catalog screen, tap the “Add New Item” button to initiate the process of appending products.
  2. Upload Product Images: Select high-quality product photos from your mobile gallery or capture new ones using your mobile camera. Ensure these images are crisp and captivating to capture customer attention.
  3. Furnish Product Information: Provide clear and informative details such as product name, description, and price. A well-crafted description aids customers in understanding the product benefits and addresses any uncertainties they may harbor.
  4. Specify Variants and Sizes: If your product boasts variants or size options, such as differing colors or dimensions, ensure to include and elucidate these variants clearly.
  5. Incorporate Additional Details: If necessary, you can supplement additional information such as product weight, materials, or care instructions.
  6. Save Changes: Upon completing the comprehensive product information input, remember to save your modifications by pressing the “Save” or “Done” button.

By enriching your catalog with detailed product information, you can furnish customers with a superior shopping experience on WhatsApp Business.

Effective Strategies for Efficient Catalog Management

Efficient management of product catalogs on WhatsApp Business is paramount to ensuring a seamless and gratifying shopping experience for customers.

Here are some strategies you can implement for efficient catalog management:

  1. Regular Updates: Establish a routine schedule for updating your catalog with new products, latest prices, and relevant product information. Regular updates help keep your catalog fresh and appealing to customers.
  2. Organized Categories: Structuring products into organized categories simplifies customer navigation through your catalog. Ensure you have clear and easily understandable categories, enabling customers to locate desired products effortlessly.
  3. Prompt Responses: Ensure prompt and efficient responses to customer inquiries or orders. Customers value responsive customer service, and swift responses can enhance their trust in your business.
  4. Performance Analysis: Utilize the analytics feature of WhatsApp Business to track your catalog’s performance, including product views, message receipts, and conversion rates. Performance analysis aids in understanding what works and what needs improvement in your catalog.
  5. Promotions and Special Offers: Leverage the broadcast message feature to disseminate promotions and special offers to your customers. Exclusive offers enhance customer engagement and drive sales.

By implementing these effective strategies, you can manage product catalogs on WhatsApp Business more proficiently and enhance customer satisfaction.

Tips for Selling via Catalog on WhatsApp Business

Tips for Boosting Sales through Catalogs on WhatsApp Business

Utilizing catalogs on WhatsApp Business is a prudent step toward augmenting your product sales. Here are some tips to help enhance sales through catalogs on WhatsApp Business:

  1. Offer Discounts and Special Promotions: Present special offers and exclusive discounts to customers through your catalog. These offers can include price discounts, markdowns, or complimentary gifts with each purchase.
  2. Utilize High-Quality Images: Ensure the product images you upload to your catalog are of high quality and visually appealing. Clear and captivating images will pique customer interest and bolster their trust in your products.
  3. Provide Compelling Descriptions: Craft compelling and informative product descriptions for each item in your catalog. Well-written descriptions aid customers in understanding product benefits and motivate them to make a purchase.
  4. Employ the “Message Now” Feature: Activate the “Message Now” feature for each product in your catalog. This feature enables customers to directly send messages to you for further inquiries or purchases.
  5. Promote Your Catalog: Promote your catalog across various social media channels and other online platforms. Share your catalog link on your social media accounts and encourage customers to visit your catalog on WhatsApp Business.

By adhering to these tips, you can boost your product sales through catalogs on WhatsApp Business and broaden your business’s reach.


Establishing and managing catalogs on WhatsApp Business constitutes a pivotal step in optimizing your business in the continually evolving digital era.

By harnessing the catalog feature effectively, you can enhance the visibility of your products, amplify customer engagement, and ultimately, boost your sales.

With this guide, you now possess sufficient knowledge to create, manage, and maximize the potential of catalogs on WhatsApp Business.

Remember to routinely update your catalog with new products and relevant information, and promptly and efficiently respond to customer inquiries.

Continue to explore and implement effective marketing strategies to elevate your product sales through catalogs on WhatsApp Business.

With diligence and creativity, the success of your business on this platform knows no bounds.

Should you have any further questions or require additional assistance, do not hesitate to contact us. Here’s to continued success in your business endeavors!

SAP Business One Indonesia